If your company lives in today’s world, it’s inevitable that you won’t use email marketing . But since we know not everyone is aware of the potential of this tool, in this article we give you 5 reasons why you should have a newsletter.
What is a newsletter?
It is a digital publication that is sent periodically (weekly, monthly, etc.) by email , where relevant information is usually included , from articles to special offers and promotions, including news , new products and services .
In general, any content that can cause a certain interest.
It stands out for its low cost and its great capacity to influence users , becoming one of the most accessible and profitable tools currently available.
Who should receive this email?
We are aware of the immeasurable amount of emails we receive daily, rejecting most of them or even sending them to spam , without even noticing who the telegram data sender is .
Hence the need to carefully select the people who will receive our acclaimed email . These will be all those who have shown interest in our brand in the past, meaning they needed or wanted something we could offer.
And let’s not forget the most important thing: we need some personal information to be able to send it to you.
Now, let’s get to the important stuff. Here are 5 reasons why you should have a newsletter.
1. Create a bond with your audience
Each person’s email is a “sacred” place where we don’t accept just anyone.
Gaining a place in that personal space means we have their trust and interest, which will greatly facilitate what any company seeks: selling, but carrying out this process in the best possible way, building loyalty and pleasing.
Not all people are the same, and it’s not enough for them to know you; you have to know them, know what they like, what they want to see, what they need, what what are the options and benefits? they hate. This aspect is very important; it’s the difference between them staying by your side day after day or sending you to the much-hated spam folder .
Building a close relationship with your customer or lead can make all the difference and increase your brand value for both you and your users.
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2. Increase your brand impacts
We just need a moment to think about it, if you send a monthly Newsletter , that’s 12 opportunities to connect with your audience , 12 times you can receive feedback .
Every impact counts, so you have to give a lot of importance to the content; it has to attract and captivate. You can’t limit yourself to sending the same offer and catalog every month. Send a blog where you can help in some way, an anecdote about your company, and strengthen the relationship and make your company more human.
In short, give your content the value your subscribers deserve.
3. It is a very measurable tool
Nobody likes uncertainty, especially when it can have significant repercussions.
It’s very important to know all the data, and with this tool, you’ll have it at your fingertips in the simplest way possible. You’ll be able to compete with an advantage.
You will be able to see the opening rate , click-through rate , emails that did not reach the recipient …
And with this data, we can tailor the newsletter to your needs and the achievement of your objectives.
4. Generate presence on all channels
This aspect will not only improve all your strategies , but it will also make it easier to have omnichannel .
In this way, each channel, from social networks , advertisements , ads , website , will go after the objective in the most correct and direct way.
This omnichannel approach will lead to an increase in brand image , higher conversions , and the gathering of more information that can be used in future strategies .
Achieve the creation of an ecosystem for your company where subscribers not only don’t mind belonging, but also want to learn and receive more.
5. Attract traffic to your website
What’s the point of putting the best deal on the market on your website if no one is going to see it?
The visits don’t come in, and in the end, that find list interesting promotion will remain just another obsolete idea.
With a good newsletter, you won’t have to wait for those coveted visitors; you’ll simply invite them in, and they’ll line up at your door.
What will really make the difference is the quality of those people who visit your website ; those subscribers with whom you have spent months building a relationship and increasing trust will return all that love in the way you most desire.