Therefore subscription revenues are becoming more important. Subscription revenues remain the number one priority for publishers. The ahead of online advertising. However. The subscription models may be causing concern among some publishers. The with nearly half (47%) believing that subscription models could push journalism to serve the most affluent audiences at the expense of others.
It is therefore difficult to predict
whether these models will work sustainably for all meia. Some of them. The such as Vox or Buzzfee . The kraken database are working on alternative economic models. The base on brande content partnerships. Therefore. The 2022 should see more solutions in terms of offers for people from disadvantage backgrounds to allow them wider access to information. There are already “pay what you can afford” memberships in South Africa and Spain for the Daily Maverick.
In Denmark Politiken
ffers free subscriptions to students. Also. The in order to facilitate the retention of subscriptions security and privacy: taken out during the pandemic and avoid subscriber fatigue. The meia outlets must reinvent themselves by moving some of their services to premium access. For example. The the New York Times has made its Wirecutter review site . The previously accessible to everyone. The only available through its subscription offer. The creator economy inspires the meia New platforms and features are emerging base on the idea of remunerating online information .
Substack . The among others. The Subscription models could push journalism has brought new life to the creator economy. The by passing the milestone of hong kong phone number one million subscribers on its platform focuse on paid newsletters. Facebook and Twitter were quick to follow the trend with their own newsletter systems via Bulletin and Revue. It wouldn’t be surprising. The then. The if publishers wante to snap up the star creators on these platforms who are really successful. The Atlantic. The for example. The recruite Charlie Warzel. The eitor of Galaxy Brain on Substack. The to write columns on their site.