- Use the WhatsApp Business catalog feature to showcase your products or services.
- Provides quick answers to frequently asked product questions.
- Allows customers to schedule appointments or consultations via WhatsApp.
4. Abandoned cart recovery campaigns
You can send reminders to users who left products in their cart without completing the purchase. special database These messages can include incentives such as additional discounts to encourage them to complete the purchase.
Benefits
You can recover sales that might have been lost due to cart abandonment. Many people abandon their the benefits of using digital marketing for marketing purchases due to distractions, book your list lack of time, or doubts. A timely reminder can reconnect with these customers, showing that their interest matters and guiding them toward a final decision.
Increase your conversion rate with direct incentives. A simple message like: “Hi Fernanda. We noticed you left this product in your cart…” can be the push you need to close the sale.
How to start applying it in your business
- Set up an automated system that sends abandoned cart reminders via WhatsApp.
- Offer a limited discount or promotion to encourage purchasing.
5. Product or service launch campaigns
You can launch your new products or services via WhatsApp, offering a select group of customers exclusive content such as sneak peeks, details, and pre-purchase links. In the world of digital launches, these types of campaigns are known as meteoric launches and are also intended to validate your product or offer
Benefits
Build anticipation and increase demand before the official launch. Teasing the launch with exclusive sneak peeks creates a FOMO (Fear of Missing Out) effect. Showing teasers, unique features, or even testimonials generates excitement and turns your customers into ambassadors who will talk about your product even before it’s available.
Encourage the creation of a community around the brand. An exclusive group is not only a channel for sharing information, but also a space for your customers to interact with you and with each other. This strengthens the perception of belonging to a community, something that small and medium-sized brands can leverage to stand out from larger competitors.
How to start applying it in your business
- Create targeted WhatsApp groups or mailing lists for product launches.
- Offers exclusive content and early access to new products.
- Use WhatsApp to keep customers informed about the status of launches.
6. Post-purchase survey campaigns
Gathering feedback from your customers about their shopping experience is a growing practice on WhatsApp to improve products and services.
Benefits
It helps you understand your customers’ needs and preferences. A post-purchase survey gives you direct access to what customers value most, what they feel is missing, and how they perceive your business. It’s a tool that allows you to fine-tune your offering based on real data.
Improve brand perception by showing interest in their opinions. When you ask for feedback, you demonstrate that you value your customers not only as buyers but as active partners in the growth of your business. This interest strengthens loyalty and fosters trust.