To create good product descriptions, it is important to highlight slightly more technical characteristics, such as what the product is made of, whether there is an estimated durability, etc.
However, it is not recommended to just “throw” technical information about your products.
Good product descriptions should take care to incorporate this information along with friendly, thoughtful text.
By being able to combine technical information into an country wise email marketing list enchanting text, you will greatly increase your chances of increasing sales.
Example of combining information with charming text:
“The X brand line shoe makes you elegant on any occasion.
The softness and quality of the material ensure the durability of this key piece.
Available in black and brown, in sizes 37 to 42.”
2. Detailed measurements
This tip is valuable for products where measurements the 10 most effective marketing strategies on instagram are important, such as clothes, shoes, children’s toys, mattresses, sofas, mechanical parts, etc.
Good product descriptions should have detailed measurement information whenever relevant.
3. Details of your niche
If you sell niche products, such as stringed instruments, you should include details that are relevant to your audience.
Good product descriptions will include information such as the wood used in the construction of the instrument, which subcategory the instrument is in (e.g. “folk style guitar”), what adjustments are possible, etc.
4. Correct formatting (for people in a hurry)
Ok, so far we’ve only talked about what information should appear, but now we need to set this up in a way that it’s not boring for the user.
Good product descriptions should use some techniques to make it zn business directory easier for users in a hurry to read, creating a hierarchy of importance between different pieces of information.
To create good product descriptions, you should start by briefly describing the product with its best qualities, and then explain them in more detail.
It is still possible to use lists for topic organization, as in the example below:
Natural leather shoe
Rubber sole for greater comfort
High durability of materials
If you are interested in information hierarchy, we recommend reading about typographic hierarchy on the Temporal Cerebral blog.
5. Good balance between details and objectivity
Good product descriptions should provide all the pertinent details to the customer so that they understand why they need that product.
For this step to be correct, you need to know your audience and know what is important and, above all, decisive for them when making a purchase.
You should focus on what is decisive first and then provide additional details.
If you’re selling audio equipment to professionals, you should focus on showcasing the product’s durability and audio fidelity first, then talk about cable length.
6. Information vs. Benefits
To create good product descriptions you should aim to have a balance between information and benefits and whenever possible combine both in sentences.
You can create phrases like “with perfume microcapsules your clothes will be soft and fragrant all day long”.
In this example we combine a technical characteristic with the benefit that this quality brings.
The better your connections between information and benefits, the better your results will be.