Have you ever felt like your marketing efforts are falling through the cracks? No matter how much content you post on social media, sales aren’t taking off as you expected?
Maybe the problem isn’t what you’re doing, but what you’re not doing: harnessing the power of email marketing.
Because each channel has a function, and while sales can be increased through social media, it’s not the primary outcome.
Using email marketing in your content strategy will help you personalize your communication and connect in a personalized way with the people who follow you.
Why Email Marketing Is Still King in 2025
While everyone is fighting for attention on social media, there’s one channel that continues to offer the best return on investment year after year.
A channel where YOU control the message , YOU decide when to send it , and most importantly: YOU own your audience .
And no, it’s not Instagram, TikTok, or the latest social network. It’s the humble, yet powerful, email.
I’m sharing a fact that might surprise you: for every euro invested in email marketing, the average return is 36 .
No other digital strategy can boast such ROI.
I’ll tell you something: when you build your presence exclusively on social media , you’re “renting” space on someone else’s property. And as any tenant knows, the rules can change from one day to the next:
- The algorithm updates and your reach plummets.
- The platform closes your account country email list by mistake
- A new social network emerges and your audience migrates
With email marketing, on the other hand, you own your subscriber list completely . It’s an asset no one can take away from you.
How email marketing transforms small businesses into profitable brands
I’m going to share Silvia’s story with you: From occasional salesperson to established entrepreneur.
Silvia began selling handcrafted products at local fairs. Her sales were uneven: good during the peak season, almost nonexistent the rest of the year.
Everything changed when she started collecting emails from her customers offering a small discount on their next purchase.
In six months, he built a list of 500 subscribers.
The result?
When Silvia launched a new product, she no longer relied on luck or good weather at the trade show. She sent an email and, within hours, generated sales equivalent how to increase engagement on social media to an entire month of in-person work.
“What used to take me 30 days of effort, I now accomplish with a 15-minute email,” he acknowledges.
The 3 stages of email marketing that you must master
1. Recruitment: Build a quality list
The foundation of everything is building a list of subscribers interested in what you offer. It’s not about quantity, it’s about quality.
To do this, you can create an irresistible lead magnet .
What is this?
A free and valuable resource you offer in exchange for your visitor’s email address:
- A PDF guide that solves a specific problem
- A mini-course by email
- A discount on the first purchase
- A free 15-minute consultation
Your lead magnet should solve an immediate and specific problem. The more specific, the better it will work.
2. Nurture: Build trust before selling Email Marketing
The most common mistake is trying to sell from the first email. This is like proposing on the first date.
Too soon, don’t you think?
Instead, nurture the relationship:
- Share valuable and relevant content
- Tell stories that connect emotionally
- Show your experience without bragging
- Solve problems for free
Set up a sequence of 5-7 automated emails sent to each new subscriber. This “welcome sequence” will build the relationship while you focus on other tasks.
3. Conversion: The art of selling without looking like you’re selling
Once you’ve nurtured the relationship, the time to sell comes naturally. Your subscribers already trust you and are open to your recommendations.
The best email conversion strategies include:
- Releases with a deadline
- Case histories that demonstrate results
- Exclusive offers for subscribers
- Respond to objections before they arise
Studies show that the postscript (PS) is one of the most read sections and is perfect for placing a call to action (CTA).
Affordable tools to get started today
You don’t need a big budget to implement an effective email marketing strategy.
Here are some for you to explore:
- Mailrelay: Offers up to 15,000 free monthly emails with technical support in Spanish.
- ActiveCampaign: Stands out find list for its powerful marketing automation and integrated CRM
- Mailerlite : Free for up to 1,000 subscribers, with Email Marketing automations included
Fatal mistakes to avoid when starting your email marketing strategy
1. Buy email lists
It may seem tempting, but it’s counterproductive. Besides being potentially illegal (GDPR in Europe), these contacts don’t know you and will likely mark your messages as spam.
2. Not segmenting your list
Not all of your subscribers have the same interests or needs. Segmentation allows you to send more relevant and personalized messages, dramatically increasing conversions.
3. Inconsistency in shipments
Whether you send daily or monthly emails, consistency is key. Your subscribers should know what to expect and when to expect it.
The power of copywriting in your emails: The difference between ignoring and selling
You can have the best email marketing strategy in the world, but if your emails don’t connect emotionally with the people who read them, your results will be mediocre.
This is where copywriting comes in : the art of writing to sell and persuade.
Why is copywriting crucial in your emails?
Good copy in your emails achieves:
- Increase open rates : An irresistible subject line can double or triple your openings.
- Generate emotional connection : People buy based on emotion and justify with logic
- Overcoming invisible objections : A good copywriter anticipates and responds to doubts before they arise.
- Inspire immediate action : Turn passive readers into active customers
Copywriting isn’t just about writing beautifully. It’s about understanding your audience’s psychology and creating messages that resonate so deeply that action is inevitable.
There are many businesses that fail at email marketing not because of a lack of effort, but because they send the wrong message, in the wrong way, to the wrong person.
“The right email can generate thousands of euros in sales. The wrong email can permanently damage your relationship with your subscribers.”
The first step to transform your business
Email marketing isn’t complicated, but it does require consistency and strategy. If you’re just starting out, here are your next steps:
- Define what lead magnet you are going to create
- Choose a simple email marketing platform
- Design your first welcome sequence (5-7 emails)
- Create a subscription form and place it on your website
- Promote your lead magnet on your current channels
- Consider hiring a specialized copywriter to maximize your results.
Remember: the best time to start email marketing was a year ago. The second best time is now.
Email marketing as a competitive advantage
In a world where everyone is looking for the new and shiny, email marketing remains a constant, a proven strategy that works year after year.
It doesn’t require complex algorithms or large investments. It just requires your commitment and a clear strategy.
The question isn’t whether you can afford to implement email marketing in your business. The real question is: can you afford not to?
Are you already using email marketing in your business? What results have you seen?
Or maybe you haven’t considered it and need help with your email marketing strategy and copywriting?