The goal of any business is to attract customers. To achieve this, companies that understand the importance of digital marketing for their sustainability have increasingly invested in the quality of content, aesthetics and navigability of their platforms. And how can they reap the rewards of this investment? The answer is by increasing visibility, that is, generating traffic. Whether it is paid or organic traffic .
Digital traffic means the number of visitors
Who accessed an internet platform in a asia mobile number list period, that is, the flow of users between web pages.
With web traffic, a business attracts new customers, strengthens relationships and communication, qualifies its audience and, most importantly, can increase its sales. It is the dream of any marketing objective, after all, the more leads, the greater the chances of conversion.
Today, not only are consumers more prepared for the online environment, but competition is fierce and aggressive, making it essential to have well-defined strategies to get your customers to your business pages.
There are 6 sources of digital traffic :
Organic: these are users who visit your ideal client: the key to connecting and selling more without you having made a direct investment for their click.
Paid: unlike organic, these are users who visited your page through a paid advertisement.
Referral: these are users who came to you through linkbuilding actions, that is, links found on other pages.
Direct: visitor who accessed the page by typing its address directly into the search bar.
Social: users who arrived at your page through social networks such as Facebook, Twitter, LinkedIn, YouTube, among others.
E-mail marketing: who arrived at your page through a link received via e-mail marketing.
In this article, we will talk about organic and paid traffic, which generate the biggest doubts when defining investments within digital marketing strategies.
If we take into account that Google is one of the biggest sources of traffic for pages, being ranked among the top positions is essential for your business and these are the ways to achieve a good position:
- Get organic traffic through SEO (see how to do it here ) and investment in content marketing ( learn more );
- Or, paying for ads to have greater visibility, that is, paid traffic .
Traffic qualification
Qualified traffic is traffic made up of znb directory with a higher chance of conversion.
This is an important concept, as the number of visitors does not represent a greater sale of your product. By segmenting, we optimize the investment, approaching customers who are truly potential in a more assertive manner.
The first step to qualifying your traffic is to know your customer, defining their persona . By knowing your consumer’s profile, you will be able to direct your efforts more productively.
There are some strategies to customize actions within each type of traffic, see two examples:
- When it comes to organic traffic, producing segmented content that is targeted to the needs of the persona is essential. For example, a gym talking about the benefits of a healthy lifestyle.
- When hiring sponsored links, campaigns can be targeted by region, behavior, age, gender, among several other variables. In the case of a gym, preferring local residents, aged 20 to 35, for example, will favor the reach of the message.
Traffic management
To know how to invest in different types of traffic, there is only one safe way: use metrics.