Organizing an event—whether it’s a product launch, workshop, grand opening, or webinar—requires more than just planning. If people don’t show up, your effort goes to waste. That’s where SMS marketing comes in.
With 98% open rates and near-instant delivery, SMS is one of the most effective ways to boost attendance and keep your audience overseas data engaged before, during, and after the event.
Why SMS Marketing Works for Events
Real-Time Communication
SMS lets you instantly reach attendees with updates, reminders, and changes—no spam folders or ignored emails.
Higher Engagement
Text messages are short, personal, and how to set up a professional phone number for your business attention-grabbing, making them ideal for creating anticipation and driving action.
Mobile-First Audience
Most people have their phones on hand 24/7. SMS meets them where they are, when it matters.
Key SMS Campaign Strategies to Boost Event Attendance
1. Send Early Invitations via SMS
Once your event is announced, send an exclusive SMS invitation to your subscriber list.
Example:
You’re invited! Join us for the Grand Opening japan business directory of BrewCo Café this Saturday. RSVP now for a free drink: [link]
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Keep it brief and exciting
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Include a clear CTA (RSVP, learn more, book a seat)
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Use a short URL to track engagement
2. Use Reminder Messages to Reduce No-Shows
Send reminders at strategic intervals leading up to the event:
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One week before
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One day before
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A few hours before the event
Example:
Reminder: Your spot is reserved for the DIY Craft Workshop tomorrow at 2 PM! Reply YES to confirm or get directions: [link]
3. Provide Real-Time Updates
Keep attendees informed with last-minute changes, parking details, weather alerts, or registration info.
Example:
Heads up! Free parking for tonight’s event is available in Lot C. Doors open at 6:30 PM. See you soon!
4. Offer Incentives for Attendance
Encourage attendance with offers like freebies, early access, or discounts.
Example:
Show this message at check-in for a free event-exclusive gift. Can’t wait to see you!
Post-Event SMS Campaigns
Follow Up and Gather Feedback
After the event, send a thank-you message or feedback request.
Example:
Thanks for joining us at Startup Night! We’d love your feedback—tell us what you thought: [link]
You can also use this opportunity to:
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Share photos or event recaps
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Promote your next event
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Offer a special attendee-only discount
Best Practices for Event SMS Marketing
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Get consent: Only message users who’ve opted in
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Personalize when possible: Use names and tailored content
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Limit frequency: Keep messages relevant and respectful
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Track performance: Use UTM links or QR codes to measure RSVPs and clicks
Final Thoughts
SMS marketing is a must-have tool in your event promotion strategy. It cuts through the noise, keeps attendees engaged, and significantly reduces no-shows. From invites to real-time updates, SMS keeps your event top of mind and your audience in the loop.
Ready to launch your next event campaign? I can help you write the messages or set up automation tools—just ask!