Christmas 2024 And in e-commerce, this means investing in sustainable packaging and smart logistics, with a focus on reducing environmental impact.
Therefore, this alignment with the target audience’s values is increasingly necessary for brands to gain not only sales, but also customer trust and loyalty.
Trends and expectations for Christmas 2024
Growth in the use of mobile devices for shopping
The use of mobile devices for online shopping is on the rise, and this trend promises to be even more significant this Christmas.
Consumers are increasingly inclined to shop phone number database quickly and conveniently via smartphones and tablets, especially during the end-of-year rush.
Therefore, it is essential to invest in optimizing platforms for agile and intuitive navigation via mobile. Responsive websites and applications, with simplified and secure payment, will be the differentiator in attracting and retaining these users.
Personalized Shopping with AI and Machine Learning
Personalization is one of the strategies with the greatest impact on e-commerce, and is a strong trend to boost sales this holiday season.
With the advancement of artificial intelligence 10 examples of whatsapp marketing campaigns and machine learning, online commerce will be able to offer a highly individualized experience, capable of identifying preferences and recommending products according to the user’s profile.
Recommendation tools that analyze browsing history, purchasing preferences and even social media interactions will become increasingly common.
This will allow online stores to suggest products more assertively, increasing the likelihood of conversion.
Multichannel engagement
Modern consumers use different channels for their purchases, and e-commerce needs to be present in all of them to ensure an integrated experience.
From browsing social media to promotional burkina faso business directory emails and Google searches, customers seek convenience and cohesion in every interaction.
Therefore, strategies that unify channels, creating an omnichannel approach, will gain prominence.
And companies that strengthen their presence on multiple platforms, without losing consistency and brand identity, will be better prepared to capture customer attention at every point of contact.
Live Shopping
Live shopping, or live commerce, is the modality in which influencers and brands promote products in live broadcasts, and it continues to grow in popularity.
This year, this strategy tends to gain even more strength at Christmas, taking advantage of the influence of content creators to engage and encourage instant purchases.
It is precisely this popularization of live streams during the Christmas period that will increase the importance of partnerships with digital influencers and the adoption of technologies that enable real-time purchases, which can be a differentiator in winning over customers.
Augmented Reality
Augmented reality (AR) is changing the way consumers interact with online stores, offering a more realistic view of each available item.
This technology, which allows you to view products in real environments through the camera of mobile devices, facilitates decision-making, especially when purchasing furniture and fashion.
In other words, companies that provide AR resources, such as virtual try-on, will gain a competitive advantage, making the shopping experience more immersive and convincing.
At Christmas, this technology will become a powerful tool to increase sales of products that require greater visual evaluation.
Hassle-free payment
The possibility of having different payment methods, especially “buy now, pay later” (BNPL) alternatives, will be a big attraction for consumers this Christmas.
This is because more flexible options help to dilute costs and facilitate the purchase of higher value products, further boosting the numbers of online stores.
Therefore, e-commerces that offer multiple payment methods, such as digital wallets, installments and Pix, will gain the trust of consumers who seek simplicity and flexibility.