Content creation done right can help you build better Content Mastery customer relationships, increase brand loyalty, and position yourself as an authority.
Whether you’re looking to add content to your business site or share it on other content websites, you will also want to vary the type to attract and keep a larger audience.
In this blog, you’ll learn about 13 traffic-generating web content types and five great content websites to get inspiration.
13 Types of Web Content
Five Great Content Websites for phone number list Inspiration
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Web content includes all textual and visual content you share and publish online. It plays a significant role in engaging users and expanding brand awareness.
Users will stay longer on your site, comment on blog posts or other content types, share your offerings with others, and even promote you on social media. In turn, you gain higher-quality leads and can see an increase in sales.
If you’re wondering what kind of web content will be most beneficial, consider the following 13 most popular types:
1. Blog Posts
Blogs continue to dominate when consumers are searching for information. Your blog posts can focus on various topics of interest to your particular target audience. These topics can involve trends, industry news, product reviews, how-tos, company events, and more.
Rock Content Blog
2. Infographics
To attract a wider audience, consider creating infographics to share on your website. As visual representations, these can deliver a lot of information easily and quickly, saving the reader time.
Example of Infographics by Rock Content
3. Videos
Share them on YouTube and embed them in your own website content.
INTERACTIVE CONTENT types and examples | The way to GROW YOUR MARKETING STRATEGY
4. Podcasts
Podcasts are a popular addition to digital marketing strategies today as more and more consumers tune in as they commute, work out, walk, or participate in other activities. Set a schedule for topics, which could include industry news, customer interviews, instructional guides, and more.
HubSpot podcast network
5. Case Studies
A case study is a great way to tell stories, and stories speak directly to potential customers. Consider your most satisfied customers and put together a narrative about the problem they faced, what you were able to do for them, and the outcomes.
Rock Content’s Case Studies
6. eBooks
Creating an eBook that your website visitors can access directly or download to read at their convenience is a valuable marketing tool and helps build authority. For ideas, determine what content of yours is already receiving the most attention and engagement, and build out that topic.
Rock Content’s ebooks, guides, and other resources
7. White papers
White papers are concise reports that seek the climate emergency and the to provide insights for the reader that usually focus on a complex issue. This type of content can help establish you as an authority and gain the trust of consumers.
Example of interactive white paper created with Ion
8. Social Media Posts
Social media is here to stay, so finding ways to use it to your marketing advantage is advisable. Determine which platforms your target audiences use most and create a variety of posts to share. You can also include your social media feed on your website, so visitors can see what you share without having to leave.
9. User-Generated Content
Today’s satisfied customers often create their own content praising your brand, product, or service. This content may be in the form of articles, blog posts, videos, images, or social media posts.
This user-generated content can be a boon to your business, so find a way to share it. Incorporate it into your blog posts and share it as a social media post.
Example of UGC for the mattress brand Casper
10. FAQs and Knowledge Base
Consider adding a FAQ (Frequently Asked Questions) page ukraine business directory to your website to answer those questions your target audience may have along their buyer’s journey. You can also add a few to the bottom of blog posts.
Another option is to add a knowledge base, which is a dedicated help center for customers. Much like a directory, the consumer enters a query and is provided with a list of articles to choose from regarding your product or service.