The new technologies that emerge year after year affect all areas, and marketing is no exception. User demands are growing and shifting toward new formats and trends . Companies cannot lag behind in these concepts; they must develop efficient and creative ideas that can capture the attention of these diverse niches. Therefore, in this post, we will discuss the digital marketing trends for 2023.
Since its inception, digital marketing</strong> has been based on the use of the most innovative technologies within its capabilities, making it one of the fields where innovation is most valued. For many professionals, it is a tireless career, a never-ending challenge.
With these new digital marketing trends we present to you, you’ll be prepared for the uncertain future that awaits us.
Augmented reality
We’ve been using effects and games where augmented reality plays a fundamental role for years. But we’ve never stopped to think about how brands special lead could use this aspect to sell us their products.
In 2023, creating an immersive experience that integrates the user and makes them a part of it will significantly increase engagement .
There are many examples where this technique has already proven its effectiveness . Tourism was the first sector to innovate, and it certainly left no one indifferent.
Micro-influencer marketing
A decade ago, the first influencers as we know them today began to emerge . Companies began investing large amounts of money in their marketing campaigns . Slowly , their numbers increased, while their profitability declined.
This happened because of the low credibility they provided to their audience , due to reasons derived from fake followers , message saturation or covert advertising.
Despite this, social media continues to how does parcel collection work with gls increase in value for creating digital marketing campaigns . New promotional methods and concepts are constantly emerging .
Currently, the best results are achieved by micro-influencers . These users have fewer followers , which favors interaction and engagement with each one .
Promoting your brand through them will likely boost your reputation and image , as well as generate revenue on a shoestring budget.
Video marketing in online stores
The way a product is presented can make a difference. A poor-quality photo with poor lighting isn’t perceived the same as a video review explaining the product and its use, allowing the consumer to fully understand its features and making the purchase easier.
This technique is called video marketing , and more and more online stores are implementing it, discovering its effectiveness.
Among its many advantages, the following stand out: they are more likely to appear on the first page of Google , thereby increasing the click-through rate. They offer a complete user experience . We can share them on social networks , where they also perform better .
These videos can be very varied, but it’s recommended that they be short, highly accessible, direct, and simple, and, lastly, optimized for all platforms</strong> and formats.
Artificial intelligence
We’ve arrived at a technology capable of changing the world in the long term, but that doesn’t mean it can’t be used today. It can be applied within our business in several ways, in relation to content marketing , feature optimization , common problem solving , etc.</p>
In this case and in relation to marketing , it contains three essential applications :
Creative functions : designing products, service
s, and communication actions. This function is undoubtedly the most complex to develop, which is why we currently cannot rely on full artificial intelligence for these tasks. However, it can complement and assist us in the process of this work.
Analytical Functions : Analyzing and find list interpreting results is essential for business growth . Artificial intelligence is far superior in this area due to its computational capabilities.
Technological functions : develop marketing and sales actions in an automated way, avoiding routine processes, without losing personalization .
Hybrid chatbots
Despite the advances made in these processes, they are currently insufficient in most cases .
For this reason, hybrid chatbots emerge , where human and bot interaction are combined .
This way, they can handle the problem regardless of its difficulty, as there is a useful resource for every situation.
Many companies are incorporating these systems into their sales strategies , with satisfactory results.
Its advantages include a reduction in bot errors , low writing and response times, and maintaining precision.
With these new digital marketing trends, you’ll take your business to the next level.