Good product descriptions are written with what’s important to your audience in mind.
You must understand and highlight the important points for him, which may be durability, quality, manufacturing process, product materials, etc.
Be clear about what needs to be emphasized to convince country email list your customer that this is the ideal product for them.
2. Search by keywords
Good descriptions will also help you rank better on Google
Therefore, before creating your descriptions, it is important to plan keywords to use in your text.
Example: Let’s say your business is renting dresses.
You should not put “black party dress” in the description.
Once you have your keywords, you can easily create 5 steps to improve after-sales service in e-commerce a short text like “This black bell-shaped dress from brand X combines the elegance of black with the softness of cotton fabric.”
This second description contains words like: dress, bell, elegance, black, cotton.
These are words that a person looking for a dress would probably use.
In addition to these words, you could also add words like fashion, quality, comfort, etc.
Take care with descriptions and keywords to increase sales
3. Use a consistent tone of voice
It’s possible that your business has direct competitors who will use the same keywords as you in their product descriptions, but this is where you must differentiate yourself.
Your business may take a different approach to connecting keywords.
If your competitor uses the appeal to novelty and modernity, you can appeal to the classic, the pioneer, or the quality of the products.
There are different ways to approach a product and you must find the zn business directory best way for your company, always thinking about your audience.
4. Try to use your emotional side
The best product descriptions are those that appeal to our emotions.
Use words that describe feelings, memories or objects of desire.
By writing the description this way you will activate the user’s emotional side and have a greater chance of convincing them to buy your product.
5. Know how to explain attributes and benefits
Good product descriptions will feature text integrating attributes and benefits.
You must have a good knowledge of your products and how they differ from similar products.
Example : brand X launched a wireless headset on the market, but there are already several models of this type of headset.
So, they chose to highlight the best attributes of the headset and its benefits.
Among what was exposed, the noise cancellation was highlighted, as well as the playback hours (greater than the competitors), the ease of transporting the headphones and their modern look.