Google has released updated guidelines clarifying its rules for abusing website reputation. What are the policies for using third-party content, and how do you restore penalized sites?
How does third-party content violate the rules?
Google clarifies in its newly updated guidelines that using third-party content is not a problem per se. It only becomes a violation when the content is used to improve a website’s existing ranking.
This means that a site penalty bahrain mobile database can occur if foreign content is published to abuse search rankings by exploiting the host site’s ranking signals.
Website operators using:
- freelance creator,
- white label cloud solution,
- external writers,
- user-generated content.
Google considers third-party content to be content created by a separate entity outside the hosting website, including independent contractors, site users themselves, white label services, or content from individuals who are not employees of the website.
What to do after Google intervention
When you find out that Google is penalizing your website through manual interventions, you now have a clear idea of what to do in such a case.
Above all, avoid these steps:
- moving content to subdomains or subdirectories,
- redirection of penalized URL addresses,
- moving content without proper documentation.
As Google states, moving content to subdirectories or subdomains within the same domain name of a website may be considered an attempt to circumvent spam policies, which may ultimately lead to further penalties against the website in search.
However, if you move problematic advanced google search operators you need to know third-party content to a new domain, there shouldn’t be any problems. It’s important that the site doesn’t already have an established reputation, and you also need to follow spam policies.
So follow these instructions:
- move content to new domains without an established reputation,
- use NOINDEX tags,
- properly request a reassessment,
- use the NOFOLLOW attribute for necessary cross-links.
Content from affiliate programs is not prohibited
The good news is that the updated cpa email list third-party content policy does not apply to content provided by affiliate partners. Affiliated content is not considered to be an abuse of a website’s reputation when properly flagged.
Website publishers using affiliate marketing can continue to increase their profits without any problems using legitimate strategies while adhering to the new rules, as long as all affiliate links are properly labeled.
It won’t work without a website review.
To regain lost trust in search, remember a few important requirements:
- Simply using the NOINDEX tag does not automatically remove the penalty.
- Requests for website Google advises re-evaluation must be submitted through Google Search Console.
- Carefully document all actions taken to resolve the problem.
Google strongly recommends responding to a site penalty in Search Console and explaining the content issues before a manual action is taken against the site.