Agencies, advertisers and platforms are meeting to discuss the issue of LGBTQIAP+ representation in advertising campaigns and are clashing with Bill 504, which is being processed as an urgent matter in the Legislative Assembly of the State of São Paulo. The idea behind the proposal is to prohibit advertising campaigns that “refer to gender and sexual orientation, or to movements about sexual diversity related to children.”
Mutato’s Diversity Committee led the
Opposition to this Bill, supported by europe cell phone number list several agencies and brands, as listed below. The goal is to ensure that representation is and to make public commitments, as an industry, to adopt best practices and monitor the development of this topic.
Last Tuesday, the president Mario D’
Andrea of the Brazilian Association of Advertising Agencies (Abap) released the following statement. It is important to highlight that advertising reflects the society in 5 reasons to have a newsletter it is inserte. And the ban proposed by the PL is by censorship of content.
Deputy Marta Costa of the PSD party is the author of this bill, presented in August of last year in the São Paulo assembly. According to her: “the indiscriminate use of this type of advertising would cause real emotional discomfort to countless families” and the purpose of this law is to avoid “inappropriately influencing” children and young people through advertising.
Understand more about this proposal here .
This project is being as a matter of znb directory and was on the agenda of Alesp on Tuesday. The 20th, but the session was and to the plenary on Thursday, the 22nd.
In protest, agencies, advertisers and platforms have used the hashtags #AbaixoPL504 #RespeitaHumanidadeLGBT #LGBTNãoÉMáInfluência and Mutato also published a video manifesto .