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On-Page SEO: What is It and How To Improve Ranking Factors?

On-page SEO is the brazil telegram data
first line of attack when it comes to ranking your website in Google, Yahoo and Bing. Properly optimizing your pages and content can lead to the quickest ROI for the amount of time and energy spent. In this article, you will learn about on-page SEO and how to properly optimize for websites.

On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content.

You might have heard that traditional on-page SEO doesn’t make a difference to your SEO efforts in 2021.

Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags.

You should note that this optimization process is more than just optimizing keywords and title tags, other factors such as image optimization, SEO-friendly URLs, and fast page speed play an important role in optimizing your website’s on-page SEO.

Optimize Content

We know that lack of knowledge of your target audience
content is one of the most important, if not the most important, aspects of on-page SEO. So when you’re starting with on-page optimization, it would be beneficial to begin with content optimization first.

What is content optimization?

According to Campaign Monitor, content optimization is:

“Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience.”

Keyword usage is the first thing you should consider when optimizing content.

But how do you know which keywords to use in your content?

Well, before thinking of where and how often to use keywords, you should start by doing keyword research in order to determine which keywords to use.

The golden rule with keyword research is to find keywords that have got a lot of search volume, but very low competition.

Keyword Frequency

You probably know that you mobile list should be using your main keyword and variations thereof throughout your content.

But how frequently should you be using your target keywords in your content?

You just simply want to be using your target keyword at different places within your entire article, without trying to sound spammy.

Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.

But instead of focusing on how many times to use the target keyword, you should rather place an emphasis on the user experience. When it comes to SEO, you should always consider the user experience.

Using a specific keyword too often in your content will make it difficult to read and will negatively affect the user experience.

To combat this you can make use of a concept called “keyword clustering”. Keyword clustering simply entails creating a group of related keywords that share the same search intent.

So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar.

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