Landing page design cambodia telegram data
is all about getting your customers to take some kind of action. It is the final step of your carefully planned ad strategy.
For example, a potential lead may see an ad for your personal finance course on Twitter. Intrigued, she clicks on the ad – where does that click take the lead?
Answer: your landing page.
If you don’t design a landing page, that click will probably just lead her to your homepage. This is fine, but the potential customer isn’t clearly presented with a CTA on your homepage. She may explore your site for a bit, and then leave to return to what she was originally doing.
By contrast, landing pages give the visitor clear instructions – in this case, encouraging the lead to actually sign up for that personal finance course.
Landing pages have, on average, a 10% conversion rate – which is considered quite high in digital marketing.
Images and Videos
Graphics, images, and videos email marketing: your most personalized strategy
communicate volumes about your brand, product, and value almost instantly. A website landing page often features a “hero” image: one dominant, above-the-fold image that communicates what you are selling (i.e., productive workspace, quality cosmetics, etc.)
Images or graphics should be thoughtfully added to communicate your USP and product benefits. Don’t fill up the page with meaningless stock photos.
Integrating videos is even more effective than just images. According to TechJury, adding short videos that show the real-life benefits of your product can increase conversions up to 86%.
Reviews, testimonials, and endorsements are all types of social proof.
Online shoppers increasingly expect trustworthy reviews from other consumers they relate to before they see a product or brand as reliable. Sharing these on a landing page can increase your conversions compared to pages without them.
CTA
Landing page design is mobile list all about getting leads to that all-important step: the call to action.
The most important thing to remember about your landing page CTA is that there should be only one.
Don’t confuse and frustrate your visitors by providing multiple opt-ins and sign-up forms. Keep your CTA clear, compelling, and consistent.
A high converting landing page will have the landing page elements we just listed. But the best way to learn good landing page design is to study examples.
We’ve rounded up 20 of the best landing pages to show you how the elements all work together to promote a clear, concise, and consistent CTA.
This landing page has an attention-getting headline that immediately shows the benefits to customers. It communicates the USP effectively – HotJar shows you what real people are doing on your site, not just models.