Big events like product launches, sales, conferences, or holiday promotions offer incredible opportunities to engage your audience and boost business. One of the most effective tools for driving attendance, excitement, and conversions around these events is SMS marketing campaigns.
This guide will help you plan and execute overseas data successful SMS campaigns that maximize engagement before, during, and after your big event.
Why Use SMS for Event Marketing?
Instant Reach and High Open Rates
SMS messages have an exceptional 98% open rate, making them perfect for time-sensitive event reminders and updates.
Direct and Personal Connection
SMS reaches your audience where they how phone numbers are tied to your digital identity spend most of their time—their phones—providing a personal channel for direct communication.
Easy to Track and Optimize
SMS platforms offer real-time metrics on delivery, open rates, and clicks, allowing you to monitor success and adjust your strategy quickly.
Steps to Plan Your SMS Event Campaign
1. Build and Segment Your Audience List
Start by gathering a list of opted-in contacts interested in your event. Segment based on location, past engagement, or interests to send targeted, relevant messages.
2. Create Clear, Compelling Messages
Craft concise texts with a clear japan business directory call-to-action (CTA), whether it’s registering, purchasing tickets, or saving the date.
Example:
Don’t miss our annual summer sale! Starts June 1. Save the date and get exclusive early access here: [link]
3. Schedule Timely SMS Sends
Plan a series of messages:
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Announcement (weeks ahead)
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Reminder (a few days before)
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Day-of updates (event start and during)
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Follow-up (post-event thank you or feedback request)
Tips for Executing SMS Campaigns on Event Day
Send Real-Time Updates
Keep attendees informed about schedule changes, special offers, or surprise giveaways to enhance the event experience.
Encourage Social Sharing
Prompt attendees to share their experience on social media with event hashtags or by forwarding SMS offers to friends.
Provide Easy Access
Include direct links to event maps, agendas, or live streams to ensure smooth participation.
Post-Event SMS Campaign Ideas
Thank Your Attendees
Show appreciation with a simple thank-you message and a discount or offer for future events.
Example:
Thanks for joining us! Here’s 10% off your next purchase as a token of appreciation: [link]
Collect Feedback
Send a quick survey link to gather insights and improve future events.
Best Practices for SMS Event Campaigns
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Obtain clear opt-ins to comply with regulations
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Avoid spamming by limiting frequency
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Personalize messages for higher engagement
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Test your messages before mass sending
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Include opt-out instructions
Final Thoughts
SMS marketing campaigns can significantly boost the success of your big events by delivering timely, personalized messages that drive engagement and attendance. With careful planning and execution, SMS can help turn one-time attendees into loyal customers.