What is a “funnel” in marketing, australia telegram data
and how can it help you make more sales? The marketing funnel is one of the most useful tools a company can use to track its sales process from beginning to end. We’ll explain what a marketing funnel is, the marketing funnel stages, and the specific steps you can take to improve your digital marketing funnel.
For example, 1,000 people may notice a Facebook ad for a lead management software company. 100 of them click on the ad and sign up for the free trial, and 20 eventually purchase the software. This process can be represented by a digital marketing funnel.
The marketing funnel is typically divided into four main stages – Attention, Interest, Desire, and Action. This is sometimes called the AIDA model.
Awareness
The first stage of the community manager, why do i need you
marketing funnel is awareness. This is where people first begin to interact with your business. They go from never having heard of you before to having at least a general knowledge of who you are and what you do.
Most of us don’t remember a time when we were unaware of ubiquitous brands like Pepsi or Disney. All other businesses, though, need to create marketing funnels that begin with getting their message in front of consumers.
There are many strategies to achieve this, and they all rest on one principle: go where your ideal customers already are.
We will cover three strategies for implementing the Awareness stage of your digital marketing funnel.
YouTube
Leveraging YouTube ads can mobile list
be a crucial part of an inbound marketing funnel. Almost everyone spends time on YouTube, and directing video ads toward your target audience can gradually increase brand awareness.
According to Google TrueView, YouTube viewers who watch a brand’s ad for longer than three seconds demonstrate higher brand awareness, ad recall, and brand consideration.
Another cornerstone of a good inbound marketing funnel is search engine optimization. Optimizing your business’s page to make it to the first page of search engine results – especially Google – can drive sales by leading more people to your site.
While publishing thoughtful content and optimizing it for search is a cornerstone of an inbound marketing funnel, it also is a long-term project. SEO can often take 6 months or more to demonstrate a large uptick in traffic.