The bet to increase engagement on Facebook is to invest in videos, as this format is preferr by users of the platform.
These videos can be as simple as small animations or ready-made gifs, but they should preferably convey a different meaning than the original.
You must break out of the routine and develop digital marketing campaigns focus on content that is relevant to your audience.
Use creativity and good humor to increase engagement on social mia
Instagram:
The tip to increase engagement on Instagram is that companies c level contact list can use hashtags in their posts.
Using hashtags is great for increasing reach and possibly making content go viral on the web, as well as being important for the business’s identity.
On Instagram, the most recommend type of content is also videos, as they retain the user’s attention more.
LinkIn:
Since LinkIn is a network aim at professionals, the tip for increasing engagement on LinkIn is to create connections with other professionals in the market and offer relevant content to them, such as tips, tutorials, etc.
If possible, it is also interesting for the person responsible for 7 important points for marketplace management marketing or the company manager to also participate in groups relat to the company or market niche and be the spokesperson for the company, in addition to the company itself.
LinkIn also offers filters so that businesses can direct their content to the right people, and in this way, the company can make posts to engage its audience and generate interaction among users of the social network.
Twitter:
The tip to increase engagement on Twitter is to propose content that users can discuss.
Try posting images and gifs about interesting content and let your audience do their part to interact.
This content will be retweet by followers and will also increase public interaction with your company.
YouTube:
YouTube is a social network where the format of publications is videos.
The tip to increase engagement on YouTube is a combination of 3 factors: Relevant content, a charismatic/authentic person and good audio and video quality.
As relevant content is essential on practically all platforms, let’s zn business directory focus on the other two differentiating points of this platform.
In videos, you will usually have a person talking to the audience, that is, your company will ne someone who will represent it humanly in the videos.
A highly valu factor on YouTube is the authenticity of the person in the video, so you should choose a unique and genuine person to talk to the audience.
Example: if your store sells products such as games and video games, the person who appears in the video must be someone with knowlge on the subject because if they don’t know, people will be able to notice and you will lose cribility with your audience.
The quality of the audio and video is also important
The truth is that when a brand has an engag audience, this audience becomes a representative of the brand, indicating, defending and promoting the brand without the ne for expensive advertising campaigns.
Investing in increasing engagement on social mia is something that does not bring immiate results, but this investment in the mium and long term is something that will be very worthwhile for your store.
As an example of a company with an engag audience, we can mention Nubank. Try looking at Nubank’s Facebook page to see how people interact with the brand.
You will see how there are people who love the brand and people who are having problems, but regardless of the situation, the brand will respond in a simple and friendly way, seeking to solve the problems the customer has and thanking them for the compliments they receive.