Goal: Convert new SMS subscribers into first-time buyers by offering an immediate incentive.
Strategy: When a customer opts into your SMS list (e.g., via website pop-up, checkout opt-in, or dedicated landing page), send a personalized welcome message along with a compelling discount code for their first purchase. Follow up with a reminder if they haven’t used the code after a few days.
SMS Sequence:
- SMS 1 (Welcome & Offer – Immediately after opt-in): “Welcome to [Your Store Name]! Thanks for joining. Here’s 15% off overseas data your first order: [Discount Code]. Shop now: [Link to Website]”
- SMS 2 (Reminder – 24-48 hours later if code unused): “Hey [Customer Name], don’t miss out on your 15% off! Your exclusive code [Discount Code] expires soon. Grab your favorites: [Link to Website]”
- SMS 3 (Last Chance – 12-24 hours before expiry): “Last chance for 15% off! Your code [Discount Code] expires today. Treat yourself at [Your Store Name]: [Link to Website]”
Why it works: Immediate gratification, clear call to action, and a sense of urgency. Personalization makes it feel less generic.
2. Abandoned Cart Recovery Campaign
Goal: Recover sales from customers who how to block unwanted phone numbers added items to their cart but didn’t complete the purchase.
Strategy: Send a friendly reminder shortly after a cart abandonment, offering assistance or a small incentive to encourage completion. This is one of the most effective SMS campaigns for eCommerce.
SMS Sequence:
- SMS 1 (Initial Reminder – 30-60 minutes after abandonment): “Oops! Looks like you left something behind, [Customer Name]. Your cart at [Your Store Name] is waiting for you! ✨ [Link to Abandoned Cart]”
- SMS 2 (Optional: Offer Incentive – 4-6 hours later if still abandoned): “Still thinking about it? Here’s 5% off your cart to japan business directory help you decide! Use code CART5 at [Your Store Name]: [Link to Abandoned Cart]”
- SMS 3 (Optional: Last Chance/Assistance – 24 hours later if still abandoned): “Your cart items are almost gone! Need help or have questions about your order? Reply to this text. Finish up: [Link to Abandoned Cart]”
Why it works: Timely and directly addresses a clear intent signal. Offering a small discount can often be the nudge needed.
3. Flash Sale / Limited-Time Offer Campaign
Goal: Drive immediate sales by announcing urgent, exclusive discounts or product availability.
Strategy: Create a sense of urgency and exclusivity by informing subscribers about short-lived sales or new, limited-stock product drops.
SMS Sequence:
- SMS 1 (Announcement – At the start of the sale): “⚡️ FLASH SALE ALERT! ⚡️ Get up to 40% off [Specific Product Category/Collection] for 24 hours only! Shop now: [Link to Sale Page]”
- SMS 2 (Mid-Sale Reminder – Halfway through sale duration): “Time is ticking! ⏳ Only [X] hours left to save 40% on [Specific Product Category] at [Your Store Name]. Don’t miss out: [Link to Sale Page]”
- SMS 3 (Last Call – 1-2 hours before sale ends): “FINAL CALL! Sale ends in 60 mins! Grab your must-haves before they’re gone. [Your Store Name]: [Link to Sale Page]”
Why it works: Capitalizes on FOMO (Fear Of Missing Out) and the immediacy of SMS.
4. New Product Launch / Back-in-Stock Alert Campaign
Goal: Announce new arrivals or popular restocked items to an engaged audience, generating immediate interest and sales.
Strategy: Build anticipation for upcoming products or notify subscribers when popular items are back in stock, creating exclusivity for early access.
SMS Sequence:
- SMS 1 (New Launch/Restock – Immediately upon availability): ” Just Dropped! Our highly anticipated [New Product Name] is officially here! Be among the first to shop: [Link to Product Page]” OR “GOOD NEWS, [Customer Name]! Your favorite [Product Name] is BACK IN STOCK! Shop now before it sells out again: [Link to Product Page]”
- SMS 2 (Highlight Features/Urgency – 1-2 days later): “Loving our new [Product Name]? ✨ It’s perfect for [benefit/feature]. Limited stock, so act fast! [Your Store Name]: [Link to Product Page]”
Why it works: Leverages excitement for newness or relief for highly desired restocked items.
5. Loyalty & Engagement Campaign
Goal: Reward loyal customers, encourage repeat purchases, and foster a sense of community.
Strategy: Send exclusive offers, early access, or birthday/anniversary discounts to long-term subscribers or high-value customers.
SMS Sequence:
- SMS 1 (Exclusive Loyalty Offer – Monthly/Quarterly): “As a valued VIP, enjoy 20% off anything in our [Specific Collection/Storewide] for the next 48 hrs! Use code VIP20: [Link to Website]”
- SMS 2 (Birthday/Anniversary (if you collect this data)): “Happy Birthday, [Customer Name]! Here’s a special treat from [Your Store Name] to celebrate: [Discount Code]. Shop now: [Link to Website]”
- SMS 3 (Early Access/Sneak Peek): “Shhh… you’re getting an exclusive sneak peek! Be the first to see our new [Product Category] collection, launching tomorrow for everyone else: [Link to Preview Page]”